Commercial Photographer

White Lynx



From Scandinavia to Aotearoa New Zealand.

In the right light, everything is extraordinary.

Shining Light on Your Business.

How people see you is your brand – and your brand deserves to be seen in the best light.

Here at White Lynx Photography, we believe that light is everything.

We use it to show off what makes you great; to bring out something special in your products and people so that your customers can see that too.

So let us shine a light on you.

-Ida Larsson, funder of White Lynx Photography and Professional Commercial Photographer.

See People and Products in a New Light

Our Process...

Mood Board

First step: we'll get to know you and your needs, then it's time for us to brainstorm! We'll discuses colours, compositions, and the light that will suit your brand.

Light Map

Once we know what you want, we'll create a plan of how to achieve that! A light map means we'll know exactly how to get the right light for your product or portraits.


Being on-site shouldn't mean missing out on the benefits of a studio. We'll bring our studio set-up to you, blending natural light with flash to get the exact look you're after.


Now comes the really fun part – picking your photos! We'll send through a bunch of options, letting you choose your favourite photos for us to retouch and make perfect.


After 5-10 working days, you'll be able to download both high print resolution and lower web resolution versions of your images – ready for you to start using!

Why Light is Everything

Before and After

Second Image is the image that the client was supplied to use for marketing by the American branch.

Who We Are

Ida Larsson, our founder and head photographer, is a true Viking from the West Coast of Sweden. Born and raised in a little town called Halmstad (also famous for Roxette and Basshunter!), she brings a uniquely Scandinavian philosophy to her photography.

What We Do

We harness both natural light and carefully considered flash to show off your products and people. We work with you to create images that reflect your brand, whether you're using them to sell product, connect with your audience, or just show off what makes you special.

Why We Do It

Life is simply too short for poor light. Having grown up in Sweden, where there are only a few hours of light each day during winter, our founder Ida has a true appreciation for light – and loves nothing more than using that light to make people and products look amazing.

Award Winning Work

International Photo Awards

Professional Photographer Ida Larsson has received several international recognitions:

What People Say

White Lynx Testimonials

Visual Communication

Maximise your impact and exposure


Got your photos and keen to show them off? Bring your photos to life – even larger than life – with fabric enlargements up to 2.4 meters long.

Wall Decoration

Want something unique to add excitement to your walls? Tap into the White Lynx library of images, with 12 years of fantastic images to choose from.


Video has huge power in today's market – and is the perfect compliment to great photography. If you're keen to explore video, let's talk.

- Desiderius Erasmus

“Give light, and the darkness will disappear of itself.”

Visit Our Site Aimed To The Individual Person By Clicking Bellow.

Take Me There!
Photo by Ida Larsson, White Lynx Photography