Commercial Photographer
Commercial Photographer Auckland
Your images are already saying something about your business.
Make sure it’s the right thing.
Strategic photography and short-form video for businesses that want stronger marketing and better positioning.
We use light, composition, and visual storytelling to communicate trust, expertise, and personality before your audience reads a word.
Marketing Photography, Built Around Your Business
Brand, Marketing & Product Photography
Campaigns, websites, products, and content built around how your brand needs to be seen.
People & Teams
Headshots, portraits, leadership, workplace, and brand storytelling.
Conferences & Events
Photography, short-form video and live event content.
Architecture & Renovation Photography
Professional imagery for architects, builders, designers and renovation businesses.
Designed to Communicate
Every image starts with one question:
What does your audience need to understand?
We use light, composition, colour, and visual storytelling to communicate trust, authority, approachability, or whatever your brand needs to say.
Designed, not improvised.
Your visuals need to look like you
feel like you,
and communicate with the people you actually want to attract.
Why Light is Everything
Before and After
The second Image is the image that the client was supplied to use for marketing by the American branch.
What matters?
The contrast between the blacks and the whites in a photograph is what's determines if an object appears shiny or dull.
Great light is what creates the shine and makes the product appear sharper and more exclusive.
In the right light, everything is extraordinary.
After studying and working as a photographer and journalist, I graduated with a degree in Commercial Photography specialising in commercial lighting. Now I bring my experience as a visual storyteller to my business: White Lynx Photography.
Lynx means light, or brightness, referencing the luminescence of the beautiful cat's reflective eyes. I use the natural beauty of light to tell stories and enhance the features of my subjects: be they people, objects or landscapes.
I strongly believe in what I am doing and in the power of images and stories to change lives - whether on a personal level for the individual person, or for our society through photographic projects that advocate for human rights, social causes, and the environment.
Ida Larsson, founder of White Lynx Photography and Professional Commercial Photographer.
Award Winning Work
International Photo Awards
Professional Photographer Ida Larsson has received several international recognitions:
Who We Are
Ida Larsson, our founder and head photographer, is a true Viking from the West Coast of Sweden. Born and raised in a little town called Halmstad (also famous for Roxette and Basshunter!), she brings a uniquely Scandinavian philosophy to her photography.
What We Do
We harness both natural light and carefully considered flash to show off your products and people. We work with you to create images that reflect your brand, whether you're using them to sell product, connect with your audience, or just show off what makes you special.
Why We Do It
Life is simply too short for poor light. Having grown up in Sweden, where there are only a few hours of light each day during winter, our founder Ida has a true appreciation for light – and loves nothing more than using that light to make people and products look amazing.
Visual Communication
Maximise your impact and exposure
Photographic Wall Art
We rent, sell or lease to own.
Photography Blog
Interested in Photography and keen to learn? check out our blog!
Video
Video has huge power in today's market – and is the perfect compliment to great photography. If you're keen to explore video, let's talk.