Commercial Photographer
We cover all your
Commercial Business Photography
Needs
From marketing to products, portraits, lifestyle, and advertisement.
Shining Light on Your Business.
We specialise in using the science of light to illuminate and enhance the products, people and places we photograph, video and capture for our clients.
Our storytelling expertise and technical understanding guide every step of the process; from developing mood boards and lightmaps to ensuring our photographs and visual content is in line with your vision. We shoot on-site or in-studio and blend artificial light with natural light, and we make it look great. We enhance the images with the latest retouching technologies, to guarantee your finished product is executed with excellence.
Why does lighting make a difference to photography?
Lighting impacts us on a subconscious level, as our eyes search for the highest point of contrast in an image. The wrong lighting, be it harsh or flat, will not enhance an image and attract our eyes.
In the right light, everything is extraordinary.
After studying and working as a photographer and journalist, I graduated with a degree in Commercial Photography specialising in commercial lighting. Now I bring my experience as a visual storyteller to my business: White Lynx Photography.
Lynx means light, or brightness, referencing the luminescence of the beautiful cat's reflective eyes. I use the natural beauty of light to tell stories and enhance the features of my subjects: be they people, objects or landscapes.
I strongly believe in what I am doing and in the power of images and stories to change lives - whether on a personal level for the individual person, or for our society through photographic projects that advocate for human rights, social causes, and the environment.
Ida Larsson, founder of White Lynx Photography and Professional Commercial Photographer.
See People and Products in a New Light
Our Process...
Why Light is Everything
Before and After
The second Image is the image that the client was supplied to use for marketing by the American branch.
What matters?
The contrast between the blacks and the whites in a photograph is what's determines if an object appears shiny or dull.
Great light is what creates the shine and makes the product appear sharper and more exclusive.
Who We Are
Ida Larsson, our founder and head photographer, is a true Viking from the West Coast of Sweden. Born and raised in a little town called Halmstad (also famous for Roxette and Basshunter!), she brings a uniquely Scandinavian philosophy to her photography.
What We Do
We harness both natural light and carefully considered flash to show off your products and people. We work with you to create images that reflect your brand, whether you're using them to sell product, connect with your audience, or just show off what makes you special.
Why We Do It
Life is simply too short for poor light. Having grown up in Sweden, where there are only a few hours of light each day during winter, our founder Ida has a true appreciation for light – and loves nothing more than using that light to make people and products look amazing.
Award Winning Work
International Photo Awards
Professional Photographer Ida Larsson has received several international recognitions:
Testimonials
From Our Clients
Hyperweb Solutions
Kyle Arnold
Very professional! I'm really happy with my business photos, Ida did a great job.
Broadcast MAP
Stuart Lewis
Ida is very talented and passionate about her art. She has the rare ability to work to an exceptionally high standard while retaining a sense of humour and being great to work with. We have engaged her on a number of projects and will continue to do so in the future.
New Lynn Chiropractor
Dr Fong
We used Ida to do our staff individual and team photos. Must say we were quite impressed with the shots and she was great to deal with. Highly recommend.
Visual Communication
Maximise your impact and exposure
Enlargements
Got your photos and keen to show them off? Bring your photos to life – even larger than life – with fabric enlargements up to 2.4 meters long.
Photography Blog
Want something unique to add excitement to your walls? Tap into the White Lynx library of images, with 12 years of fantastic images to choose from.
Video
Video has huge power in today's market – and is the perfect compliment to great photography. If you're keen to explore video, let's talk.
