Our Story of How We Became Great With Light
About White Lynx
Our Story
From Scandinavia to New Zealand
- For You.
With Light we set the mood.
With Light we capture the viewer
and command them to look.
With Light we keep their attention; make them confined and satisfied.
So let us Shine Light
to See Colour, See Life - See Hope.
Why White Lynx?
Here at White Lynx Photography Light is everything.
The words photo and graphy comes from Greek.
Photo is a prefix that means light, graphy means drawing.
So photography is to draw with Light.
When we photograph we do just that;
We draw light on our subject.
We use it as a command to look, by consciously choose its:
- Angle (to display the subjects features)
- Character (to enhance its textures)
- Contrast (to show off its shape)
We draw light on our subjects; People and on Products.
We bring the best out of them.
We shine their colour, we give them new life.
How Light Come to Be My Passion
Idas Thoughts
Light fascinates me if you think about it;
darkness is the absence of light.
Without Light, there can be no Dark.
In the absence of Light, there is no Colour, only Grey.
To me, Light is Hope and Power.
By knowing how to control it, it separates me from the crowd.
– So I learnt how to master It.
- My name is Ida Larsson,
I am the founder of White Lynx Photography.
White Lynx Transport
JED, the Swift
I am Ida’s and the White Lynx Teams companion.
I take them wherever they needs to be, on time, and my smart look adds to the positive White Lynx Photography experience.
I love the challenge to get the team and the gear safe to all locations through the winey roads of New Zealand.
So if you see me on the road please feel free to beep to say 'Hi!'
Award Winning Work
International Photo Awards
Professional Photographer Ida Larsson has received several international recognitions:
International Recognitions:
2019 – Honorable Mention IPA – CigiSii Nail Polish (Product Shoot)
2018 – 3rd Place IPA – Pride (Fine Art Portraits)
2016 – Honorable Mention IPA – Hongi (Maori Greating)
2014 – Honorable Mention IPA – Project 547
(A Project About Suicide In Aotearoa)
2012 – Honorable Mention IPA – Freedom of Expression (Human Rights)
What People Say
White Lynx Testimonials
Ida is extremely talented and amazing at her work. She has done photoshoot for my business and the pictures I got back are outstanding. Not only this she is very friendly and have great ideas. Highly recommend her.
We had amazing office photo's taken by White Lynx Photography, Ida was very easy to deal with. After explaining what we wanted the image to portray, she effortlessly produced our team photo. Would highly recommend Ida to anyone who needed photo's taken. Thank you so much from us at YOU Travel Newmarket.
We used Ida to do our staff individual and team photos. Must say we were quite impressed with the shots and she was great to deal with. Highly recommend.
Creative Solutions
The White Lynx Got it
As the creative place we are, our job is to take your ideas and make them greater, then execute them with excellence.
We are problem solvers.
All to create an experience, not just a product, to make you satisfied and end up with a smile.
Visual Communication
Maximise your impact and exposure
Wall Decoration
Want something unique to add excitement to your walls? Tap into the White Lynx library of images, with 12 years of fantastic images to choose from.
Commercial Videography
Video has huge power in today's market – and is the perfect compliment to great photography. If you're keen to explore how you can grow your business with video, let's talk.
Photography Blog
Our vision is to inspire you! We like to feature our clients; to give you inspirations of how you can use great photography to grow your business. Then round up with some useful photography tips.
