Enterprise (Rent-A-Car)

High-Impact Advertising Photography

for Enterprise

Billboards. Magazines. Delivered.

Commercial Photography for Nation Wide Advertising Campaign

When Enterprise needed striking visuals for their nationwide advertising campaign,
I delivered high-impact images featured on billboards and in magazines across New Zealand.

This project required creative problem-solving and adaptability. Despite a fast-paced timeline and evolving project requirements, I ensured the final images met the highest standards. Extensive post-production and meticulous attention to detail were key to delivering a polished result that aligned with the brand's vision and exceeded expectations.

Working on large-scale campaigns like this showcases my ability to navigate complex projects, maintain quality under tight deadlines, and collaborate with high-profile clients to bring their ideas to life.

The Process

We don't just "take pictures", we create beautiful and impactful photography to elevate your brand.

Value the process

Planning Is Absolut Key

Everything in Detail

With a strict time limit for the client, meticulous planning is crucial.

I had to seamlessly switch between setups without losing a moment, ensuring every minute was used efficiently.

After receiving the brief from Enterprise with example images of what they want to achieve, I created a detailed shooting plan, outlining car arrangements, lighting setups and framing.

Before & After

Background Cleanup

To achieve the desired look, I photographed Lisa against a plain background, allowing for a seamless background replacement in post-production.

Use the slider for a visual Example Before & After the Tidy-Up.

Branidng On Point

Brand Guide Spacing

A key challenge of this project was adhering to Enterprise’s strict framing guidelines. Each image had to be carefully composed to ensure their graphics and text overlays integrated seamlessly without interfering with the subject. This required precision during the shoot and a strategic approach to framing, all while maintaining the visual impact of the final images.