Champion – by Evolu
Evolu
Impactful Photography for Champion's Product Launch
With Brand Ambassador, Lisa Carrington as talent.
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Marketing Photography
Evolu Product Launch
Crafting Visual Stories for Evolu’s New Champion Product Line.
Creating compelling images for Evolu’s Champion range required a strategic blend of natural-looking light to maintain a clean, authentic look. Through thoughtful planning, each shot was designed to reflect the brand’s identity and core values.
One of the biggest challenges? A long shot list paired with limited time with the talent. Despite this, every aspect of the project—from concept to final delivery—was completed in just three weeks, including planning, shooting, retouching, and delivery.
The result? A cohesive set of images that embody the essence of the Champion brand while meeting the fast-paced demands of a commercial shoot.
The Process
We don't just "take pictures", we create beautiful and impactful photography to elevate your brand.
Value the process
Planning Is Absolut Key
Everything in Detail
With a strict time limit for the talent, meticulous planning was crucial.
I had to seamlessly switch between setups without losing a moment, ensuring every second was used efficiently.
Each team member had a clear understanding of their role at every stage of the shoot.
I created a detailed mood board outlining the desired looks, poses, emotions, lighting setups and framing, as well as cloth changes and hair and makeup transitions for each scene.
To stay on track, my assistant kept me updated every 10 minutes, ensuring we remained aligned with the extremely tight schedule.
Before & After
Background Swop
To achieve the desired look, I photographed Lisa against a plain background, allowing for a seamless background replacement in post-production.
Use the slider for a visual Example Before & After the Background Swop.
Visual Example Before vs. After Colour Match.
Branidng On Point
Brand Guide Colour Match
We follow Evolu's Brand Guide (also known as the Brand Bible) to align the colour palette with the seasonal theme of the planned product launch.
Differnet Season - Different Colours
Packshots
Product Photography
Evolu chose the classic white background look with a soft reflection below.
We can custom-make your packshot to fit your brand in two easy steps:
1, Choose the colour or texture of your background
2, Decide if you want a shadow, reflection -or neither.
Example of Usage
The Dream Team
Thank You
To Everyone Involved In Making This Shoot Such a Success
Ambassador: Lisa Carrington
Photo: Ida Larsson, White Lynx Photography
Hair & Make Up: Laura Stables @Laurastablesmua
Photographic Assistant: Deane Cohen
The Evolu Team: Rachel Zhang & Elenna Wu
Visual Communication
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